I led the end-to-end product design process for Oever’s digital platforms, combining UI/UX design, creative direction and business strategy:

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• Initiating the 0-1 design and development of the responsive official company website which communicates its artistic mission, cultural narratives and event details.

• Leading the UX strategy and design for the e-commerce platform translating Eastern Craftsmanship into a premium, trustworthy shopping journey tailored to U.S. consumers.

• Creative directing social media strategy for global audience engagement.