CHALLENGE
How Might We
Bridge Eastern Cultural Heritage with
Global Audiences?
MY ROLES
I led the end-to-end product and content design for Oever’s digital platforms, combining UI/UX design, creative direction and business strategy:
-
Initiating the 0-1 design and development of the responsive official company website which communicates its artistic mission, cultural narratives and event details.
-
Leading the UX strategy and design for the e-commerce platform translating Eastern Craftsmanship into a premium, trustworthy shopping journey tailored to U.S. consumers.
-
Creative directing social media visual design and content strategy for global audience engagement.
IMPACT
Attracted 5M+ visitors, resulting in partnerships with 30+ sponsors and generating $4M+ in sales
TEAM
CEO
Business Strategist
Copywriter
Graphic Designer
Video Editor
Engineer
DURATION
Aug 2024 - Present
TOOLS
Figma
Webflow
Shopify
Midjourney
Claude
Design Process
01.
Secondary research + stakeholder discovery to define audience and content hypotheses
03.
Measure Behavior
Used web & social performance to identify engagement patterns and friction.
04.
Synthesize campaign, partner, and audience feedback to understand different contexts and draft next stage roadmap
05.
Redesigned event pages around different information needs and levels of cultural familiarity
06.
Validated performance and turned the approach into new reusable event and content system
Other Works
